Post 1: Lonely Planet on editors and digital publishing

The lecture on Wednesday answered these questions:

     

  • What is an editor?
  • What is epublishing/digital publishing?
  • What are the differences between print and digital publishing?
  • What challenges do we face in this sphere?
  • What is Lonely Planet doing in this sphere?
  •  

I didn’t think they would start with the basics. This lecture would have come in handy at the beginning of the semester. Classmates, I’ll will try not to mention things you already know, but will focus on how the questions were answered. I will cover this lecture in two posts. This post will focus on the first three questions.

Lonely Planet embraces the changing face of publishing. They link to the best stuff even if it is not theirs, talk with their users/customers, and keep churning out products for the changing market. Both speakers were really enthusiastic and positive about digital publishing. I will have more on this next week.


About the guest speakers

 

32 years. 32 countries.

 

Both guest speakers were cool. Even their names sound cool. First was Vivek Wagle, head of editorial, primarily digital content, of Lonely Planet . Everything about him from the fact that he has a philosophy degree from Harvard University to the fact that he visited 32 countries by the age of 32 makes him worth listening to.

Second speaker was Jane Nethercote, senior digital producer at Lonely Planet and former website and managing editor of Crikey.com.au. I had to leave before she got to speak (although she did contribute), so I leave it to my other classmates to fill in more about her and hope that she mentioned something about her background in film.


What is an editor?

Edit comes from the Latin word e ditus, which means “to bring forward”. Vivek likened editors to DJs because both need to cut up and mash from a variety of sources, understand the crowd’s interests at different times, and have the skills to use others’ works. I’m guessing Suneel would know this best.


What is epublishing?

Vivek added that he doesn’t like that term since it’s “so 2002” and that “i is the new e, and u is the new i” (ePublishing < iPublishing < uPublishing). He stuck to “digital publishing” and went on to describe in detail the four different forms. Most of these we covered in class with Sarah, but I’ll share a few quotes from his lecture.

  1. Digital content: “Design has to be translated to screen.”
  2. Online content: “Facebook and Twitter had more people clicking on links because of recommendations.”
  3. Platform (iPad ): “We’re in Harry Potter world. All of a sudden, we have moving images in books.”
  4. Apps: “You give it info so it gives you more info.”


What are the differences between print and digital publishing?

Just in case you need the answer, here’s a convenient chart.

 

Print vs Digital Publishing

 

Advertisements
This entry was posted in Facebook and tagged , , , , , , , , , , . Bookmark the permalink.

10 Responses to Post 1: Lonely Planet on editors and digital publishing

  1. dorothymaslo says:

    Thanks for the post Esma! I missed out on the lecture due to work.
    32 countries in 32 years? that is pretty impressive…

  2. missbec says:

    Thank you for this Esma! It sounds like the lecture was really interesting, I’m disappointed that I couldn’t go!

  3. esmayu says:

    Next post will be more informative, so wait for it.

  4. gegao says:

    linking to other sites which is not your own can give us more access to information. I am not a regular reader of Lonely Planet, but it is going to be really helpful to get an objective and credible information.

    • esmayu says:

      Yes, that is exactly how LP sees it. They want to be the leading resource of travel information, so even if you can’t find the right information among their publications, you can find it through their site. I will talk more about this in my post this week.

  5. Suneel Jethani says:

    Great post, Esma another difference between print and online publishing is how it treats legacy or archived content. I think in a lot of ways digital publishing involves working with ‘unfinished’ texts whereas print content is materially bound to the page.

  6. Pingback: Post 2: Lonely Planet’s digital media strategies | STEP BACK by esma yucel

  7. Pingback: Social Media strategy at Lonely Planet | Jedi Ash's Virtual Galaxy

  8. Pingback: Pause, take a breath. Over and out. « Devinegirrl's Blog

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s